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• This position will be responsible for planning and producing email marketing programs to promote various products and services. This position plays an integral role in delivering a robust and modern Customer Relationship Management (CRM) communication program.
• The role is a part of the Email Marketing team within our Global Brand Marketing group.
As noted above, this list is intended to reflect the current job but there may be additional essential functions (and certainly non-essential job functions) that are not referenced. Management will modify the job or require other tasks be performed whenever it is deemed appropriate to do so, observing, of course, any legal obligations including any collective bargaining obligations.
• Owns and executes the design, production and delivery of email marketing projects for Customer Relationship Management (CRM), loyalty promotions and other business needs
• Owns the email production (build) process for each program utilizing our third-party Email Service Provider platform, this includes creative design, HTML coding and running audience filters against American’s IT data sources
• Owns the overall email contact strategy to meet business objectives, in close collaboration with internal and external partners, including Global Marketing, Loyalty Marketing, Customer Experience, Email Service Provider and IT
o Acts as Product Owner for IT projects assigned to their vertical
• Develops email marketing strategies that advance our trigger-based and automation efforts
• Monitors ongoing trigger/automation activity and makes optimization recommendations based on performance
• Ensures the marketing message is conveyed clearly and delivered properly to recipients
• Develops and implements ongoing best practices to monitor and schedule CRM Team resources, including report development of historical resource allocations
• Develops and executes email testing strategies for maximum optimization of the email channel
• Develops customer segmentation metrics, goals and measurement for customer lifecycle marketing programs
Minimum Qualifications- Education & Prior Job Experience
• Bachelor's degree or equivalent experience/training
• 2 years of Customer Relationship Management/email marketing experience or related field
• Experience with an ESP (Email Service Provider) platform
• Experience building and deploying emails, including HTML design/coding, audience segmentation, campaign set up
• Must have expertise in HTML design/coding
• Experience reporting and analyzing campaign results data
Preferred Qualifications- Education & Prior Job Experience
• Hands on experience in developing and implementing new customer journey emails
• Email copywriting experience
• Agency experience a plus
Skills, Licenses & Certifications
• Proficient in Adobe Creative Suite, particularly Dreamweaver
• Proficiency with Microsoft Office tools – Excel in particular
• Understanding of relational databases and related technology query tools such as Access or SQL is preferred
• Strong analytical mindset with a drive toward actionable insight
• Strong attention to detail and accuracy
• Strong organizational, problem solving and project management skills
• Ability to work effectively, meet tight deadlines, and shift priorities appropriately in a fast paced, dynamic work environment
• Self-motivated with a strong work ethic; able to work independently or in a team environment
• Ability to appropriately interact with diverse teams (internal and external), across multiple management levels
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From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.
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